Green My Experience and Innovate for Impact 2025: shaping sustainable business for the future
- Editorial Team SDG13
- 5 days ago
- 3 min read
Sustainability is increasingly proving to be not only a moral responsibility but also a strategic business advantage. Across industries, from tourism to finance, companies are recognising that the way they manage their environmental footprint directly impacts their long-term financial health. However, meaningful transformation goes beyond formal policies; it requires changes in culture, habits, and daily choices.
This understanding was at the heart of two initiatives led by sustainability expert Cristina Calvo: Green My Experience and Innovate for Impact™ 2025, the latter held recently during NYC Climate Week. Together, they demonstrate how creativity, innovation, and practical action can drive businesses and communities towards a more sustainable future.
Innovate for Impact™ 2025: a global conversation
At NYC Climate Week, Innovate for Impact™ 2025 gathered entrepreneurs, cultural leaders, and changemakers to rethink how business, community, and creativity can shape practical solutions to global challenges. Hosted at the Virgin Hotel Sky Loft, the event welcomed over 350 participants in person and 1,700 online, and featured 25 speakers, 6 panels, and a Soundbath Experience that invited reflection amid intense discussions.
The panels showcased diverse perspectives:
· Small But Mighty examined how SMEs can scale with creativity, data, and community support.
· The Multiplier Effect highlighted how women founders are reshaping access to capital and driving systemic change.
· Next Gen in Action spotlighted young innovators turning waste into opportunity.
· Culture as Catalyst showed how tourism, sports, and music contribute to identity and community well-being.
· The Great Energy Flip reframed low-carbon transitions and challenged assumptions about business and energy.
What emerged was an honest exchange: innovation and impact flourish when rooted in collaboration, creativity, and practical solutions.
Green My Experience: turning strategy into habit
While Innovate for Impact™ brings leaders together to spark bold ideas, Green My Experience translates those ideas into everyday action. Founded by Cristina Calvo, the platform helps companies reframe sustainability not as an overwhelming obligation but as a guided journey. Businesses are encouraged to take small, measurable steps, tracking energy use, offsetting emissions, or training staff, which soon add up to reduced costs, lower risks, and new opportunities.
Evidence supports this shift. A study by Accenture revealed that companies embedding sustainability into their strategies are 21% more profitable on average than those that do not. In this sense, sustainability is no longer a cost but a driver of growth and resilience.
Beyond carbon: building communities
Both Green My Experience and Innovate for Impact™ emphasise that sustainability is not only about metrics but also about people. Initiatives such as The Forest Effect generate income for local communities through tree planting, while partnerships with universities foster education and research.
At the NYC event, culture also played a central role. Music, sports, and tourism were highlighted as catalysts for belonging and identity, echoing Green My Experience’s approach of using art, eco-travel, and creativity to make climate action tangible.
Whether through large-scale conversations at Innovate for Impact™ or practical programmes with Green My Experience, the message is consistent: sustainability becomes less about sacrifice and more about opportunity. Energy efficiency translates into resilience, responsible sourcing enhances brand value, and innovation fosters both profit and purpose.
The urgency is clear. Climate risks are already disrupting markets and supply chains, while consumer expectations are shifting rapidly. Yet, platforms like these prove that the transition need not be daunting. As Cristina Calvo and her initiatives show, it is about changing habits, sparking dialogue, and leading markets one decision, one innovation, and one forest at a time.
More information: https://greenmyexperience.com/
