Promoting equality through shared responsibility

Promoting equality through shared responsibility | Photo: Gabe Pierce

Promundo’s work may not command the global spotlight, yet its influence on the future of gender equality is quietly significant. In a world still grappling with the social and economic consequences of rigid gender roles, its approach offers a reminder that sustainable progress depends on shared responsibility. By involving men and boys as active partners, the organisation responds to a long-standing need for inclusive strategies that support healthier communities and contribute to a fairer, more sustainable society, echoing the spirit of SDG 5.

At a time when many initiatives concentrate chiefly on the challenges faced by women and girls, Promundo’s vision broadens the conversation. Founded in 1997, it recognised early that cultural patterns do not shift unless everyone participates. This understanding has shaped its programmes across more than 40 countries, where discussions on gender norms, equitable decision-making, and the benefits of cooperation have reached millions. Such efforts are especially pertinent in regions where generational traditions remain deeply rooted, making community-based dialogue a practical and respectful pathway to change.

A distinctive model for violence prevention

One of Promundo’s most influential contributions lies in its work on violence prevention. Rather than treating violence as an isolated problem, the organisation examines its origins in unchallenged expectations of masculinity and power. By encouraging positive, non-violent models of manhood, and by involving families, schools, and local institutions, it strengthens protective social structures. Evidence from programme evaluations shows that attitudes linked to harmful behaviour decline notably among participants, reinforcing the value of early engagement in reshaping societal norms.

Its reach extends far beyond workshop rooms. Nearly 10 million people, from teachers and health professionals to police officers and military personnel, have encountered Promundo’s materials or training. This widening circle of influence creates a network capable of reinforcing safer environments and offering alternative narratives to communities that may have experienced limited exposure to such perspectives.

Research driving policy and long term change

Promundo’s research arm adds a technical dimension to its mission. By collecting data on gender attitudes, family dynamics, and social pressures, it equips policymakers with evidence that can inform long term reform. Several governments have used its findings to guide educational strategies, prevention campaigns, and national action plans aimed at reducing violence and strengthening equality. This analytical focus enables the organisation to evolve alongside shifting global conditions while remaining grounded in local realities.

A quiet but powerful force for fairness

Although less widely known than some of its peers, Promundo’s impact lies in its insistence that everyone benefits from a more equitable world. Its approach respects cultural continuity while encouraging healthier relationships and stronger communities. As societies search for practical ways to balance tradition with modern expectations, this inclusive method offers a path forward that feels both responsible and realistic.

Further reading on gender justice initiatives and global efforts to transform community wellbeing can be explored through resources such as the World Bank Gender Innovation Lab, OECD gender equality data portals, and the Promundo website, where programme insights and research findings are regularly updated.

More information: https://promundo.org.br/